At Ibbaka we were working with a company recently part of whose core functionality was to create proposals. The proposals generally go to company's in adjacent markets. So the more proposals generated the more exposure they get in their target markets. We suggested that they not use proposals as a usage based pricing metric but rather the number of proposals that get turned into a contract (something they also help to manage). Another example f where virality can be powerful is trusted referral networks. Here the virality can be dampened by the 'trust' factor but the quality of the connections built is correspondingly higher.
Great read! I have always seen these type of articles with examples of product that are inherently social (loom, slack etc) but you gave some context to non-social B2B products.
I still do have a bit of struggle connecting some things though. I work on a product that credit analysts in lending companies use to analyse the financial data of loan applicants to measure their financial reliability and credit worthiness, and I have no idea how to build virality into that. Could you break down pointers?
This was a great read!
At Ibbaka we were working with a company recently part of whose core functionality was to create proposals. The proposals generally go to company's in adjacent markets. So the more proposals generated the more exposure they get in their target markets. We suggested that they not use proposals as a usage based pricing metric but rather the number of proposals that get turned into a contract (something they also help to manage). Another example f where virality can be powerful is trusted referral networks. Here the virality can be dampened by the 'trust' factor but the quality of the connections built is correspondingly higher.
Great read! I have always seen these type of articles with examples of product that are inherently social (loom, slack etc) but you gave some context to non-social B2B products.
I still do have a bit of struggle connecting some things though. I work on a product that credit analysts in lending companies use to analyse the financial data of loan applicants to measure their financial reliability and credit worthiness, and I have no idea how to build virality into that. Could you break down pointers?
Thank you