I am finding Value Paths a useful way to design packages. A value path is the sequence of actions a user takes that result in something of value. It is a better pricing metric than usage which can include a lot of noise. One thing I take away from this article is that one needs to focus on short value paths for the initial onboarding. Short value paths should come first and they should be what we use in free or free trial packages.
Product-led onboarding is so important to ensure value realisation.
Non-PLG companies should take notice and try incorporate elements of this.
Many companies boast a big post-sales team with lots of resources to help you get up to speed. However, the reality is, that most people don't have the time to consume that onboarding material. No matter how good it is. Great onboarding needs to be built into the product from the start. This way, you get adoption and long-term success. Thanks for the post Kyle!
I am finding Value Paths a useful way to design packages. A value path is the sequence of actions a user takes that result in something of value. It is a better pricing metric than usage which can include a lot of noise. One thing I take away from this article is that one needs to focus on short value paths for the initial onboarding. Short value paths should come first and they should be what we use in free or free trial packages.
Quick and actionable tips for PLG. Onboarding must be part of every growth strategy. Amazing post!
Product-led onboarding is so important to ensure value realisation.
Non-PLG companies should take notice and try incorporate elements of this.
Many companies boast a big post-sales team with lots of resources to help you get up to speed. However, the reality is, that most people don't have the time to consume that onboarding material. No matter how good it is. Great onboarding needs to be built into the product from the start. This way, you get adoption and long-term success. Thanks for the post Kyle!