Loved this post! We actually follow Chris and Refine Labs on LinkedIn. They make great content, highly recommend for everyone.
One really interesting thing that we noticed through HubSpot is also that the revenue dominant channels were Direct, Organic Search and Paid Search. But, when we pause Awareness campaigns on Social, all of them drop. People quite often see your ads and don't click on them, but go and search for you.
On the side note, organic ungated content is probably one of the best things you can do to raise awareness and increase discovery of your business. That's why we have a Substack that will forever be free.
The attribution model analysis and how it impacts what companies do is illuminating.
This was the best article I’ve read in a while- it’s time to get to work on implementing this asap. Thanks!
Loved this post! We actually follow Chris and Refine Labs on LinkedIn. They make great content, highly recommend for everyone.
One really interesting thing that we noticed through HubSpot is also that the revenue dominant channels were Direct, Organic Search and Paid Search. But, when we pause Awareness campaigns on Social, all of them drop. People quite often see your ads and don't click on them, but go and search for you.
On the side note, organic ungated content is probably one of the best things you can do to raise awareness and increase discovery of your business. That's why we have a Substack that will forever be free.