One interesting nuance we learned about the SSO (at Sentry) is that it's a popular free/low tier feature but not as popular on Free Trial. You as an org either need it or not. No point doing a Trial on it.
"stop gating the features that make your customers successful" This is a point. I like how it flows down through the other functionality you describe. At Ibbaka we recently came to the same conclusion for SSO and it is now included in our standard offer.
I would love to see a post from you on CLTV as key metric. It combines both ARR growth and churn and is this an integrative metric. In more and more of our work the focus is to design and evolve pricing that leads to higher aggregate CLTV.
One interesting nuance we learned about the SSO (at Sentry) is that it's a popular free/low tier feature but not as popular on Free Trial. You as an org either need it or not. No point doing a Trial on it.
"stop gating the features that make your customers successful" This is a point. I like how it flows down through the other functionality you describe. At Ibbaka we recently came to the same conclusion for SSO and it is now included in our standard offer.
I would love to see a post from you on CLTV as key metric. It combines both ARR growth and churn and is this an integrative metric. In more and more of our work the focus is to design and evolve pricing that leads to higher aggregate CLTV.