Crisp and complete. Great read Kyle! I am intrigued by PQLs as I look like they can help in upselling as well as control churn. For upselling, if this can be done in a self-serve way (instead of talking to a sales/success person) that will be just superb i.e., send an email to the user that their current/predicted usage resembles that of users in another tier (with specific examples) and even offer them a free trial for that tier, that would be so cool. Extra brownie points if a customer success person is assigned who I can click/call from "within" the product.
Forwarded to the entire team on slack. Thanks Kyle! Love how "freemium" and growth products are becoming more "acceptable" in the metrics world. Thanks for the real world examples too.
Crisp and complete. Great read Kyle! I am intrigued by PQLs as I look like they can help in upselling as well as control churn. For upselling, if this can be done in a self-serve way (instead of talking to a sales/success person) that will be just superb i.e., send an email to the user that their current/predicted usage resembles that of users in another tier (with specific examples) and even offer them a free trial for that tier, that would be so cool. Extra brownie points if a customer success person is assigned who I can click/call from "within" the product.
Forwarded to the entire team on slack. Thanks Kyle! Love how "freemium" and growth products are becoming more "acceptable" in the metrics world. Thanks for the real world examples too.