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Thanks for the shoutout, Kyle! Was a blast helping evangelize PLG in the early days and helping create some momentum around it. This is just the beginning! Excited to see what the future holds in this space.

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May 5, 2022Liked by Kyle Poyar

As always, love this content. Really fun to read the history here, was not aware how this came about. I always make it a point to sit and read through each of your posts.

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One of the interesting threads in PLG recently has been the idea of PQLs or Product Qualified Leads. A PQL replaces or complements MQLs (Market Qualified Leads) in the revenue generation mechanism. The need to generate PQLs impacts how you design the free version of your offer. We wrote about this recently on the Ibbaka Market Blog.

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