Great framework for pricing strategy! It would be nice to share your insights on how to deal with very closed or niche markets where the pricing is not transparent and you don't know how the competitors are charging. Any tips there?
P.S. The "pay off in Spades" link at your wrap up section is not working so I googled it and it seems that you deleted a slash (/) at the end of the link
Roger Martin's strategic choice cascade is a powerful way to frame pricing choices. It begins with getting alignment on winning aspirations and then making where to play and how to win choices. Capabilities and systems underpin the strategy.
Super helpful, thanks Kyle!
Great framework for pricing strategy! It would be nice to share your insights on how to deal with very closed or niche markets where the pricing is not transparent and you don't know how the competitors are charging. Any tips there?
P.S. The "pay off in Spades" link at your wrap up section is not working so I googled it and it seems that you deleted a slash (/) at the end of the link
Step 1 to me is the most critical "Crisply state your pricing goal" as it always serves as a north star during the project.
I spend quite a bit of time just on step 1
Roger Martin's strategic choice cascade is a powerful way to frame pricing choices. It begins with getting alignment on winning aspirations and then making where to play and how to win choices. Capabilities and systems underpin the strategy.