A quick note on the qualifying questions. I also pondered this topic with the team. My conclusion is that if someone has high intent to buy your product or sign up for a free trial, they won't mind answering a few questions. The real question is - Do you want tons of leads, or do you want less volume, but higher quality of leads?
Thanks for the tip on the signup form, in terms of questions to ask. That's always been a hot debate in the organizations I've worked in. Curious if you have data from the companies you surveyed on how accurate the information is from the data captured during the signup process - or if the accuracy of the information decreases as you add more questions.
Sent to my product team. Excellent post!
A quick note on the qualifying questions. I also pondered this topic with the team. My conclusion is that if someone has high intent to buy your product or sign up for a free trial, they won't mind answering a few questions. The real question is - Do you want tons of leads, or do you want less volume, but higher quality of leads?
Hi Kyle!
The login page as a piece of real estate blew my mind! 🤯
¿Is there any drawbacks in doing this??
It sounds so 'obvious'.. but I think I haven't seen it much 🤔..
Thanks for the tip on the signup form, in terms of questions to ask. That's always been a hot debate in the organizations I've worked in. Curious if you have data from the companies you surveyed on how accurate the information is from the data captured during the signup process - or if the accuracy of the information decreases as you add more questions.
I’m particularly interested in what kind of evidence was seen:
“We’ve found little evidence for a big drop-off at this phase of the user journey”
This implies there was a drop off. At what rate? This is helpful for calming concerns around the impact to lead/signup conversion.
I think there’s a typo in the TLDR title - “9” instead of “19”.
Absolutely love this list! Another amazing article.