Kyle, great email. So excited to get more of your thoughts on Growth!
"There’s now a science around how to measure product readiness for a free offering and how to ensure that you can convert free users into paying customers at scale."
I'd love a case study or examples with some specifics around this! As I venture to create my own PLG company and get it off the ground, This would be so valuable!!!
Great insights here, however I'd love for you to write the counter-point to this strategy. As someone who has been a part of both GTM motions, there are upside and downsides to both...
My team over here has been waffling over how best to approach. Do you think a mix of approaches could work? Freemium funneling up our base plan vs a separate tool? We’re in the freight forwarding space too fwiw
Kyle, great email. So excited to get more of your thoughts on Growth!
"There’s now a science around how to measure product readiness for a free offering and how to ensure that you can convert free users into paying customers at scale."
I'd love a case study or examples with some specifics around this! As I venture to create my own PLG company and get it off the ground, This would be so valuable!!!
Great insights here, however I'd love for you to write the counter-point to this strategy. As someone who has been a part of both GTM motions, there are upside and downsides to both...
@kyle this is phenomenal. Thank you.
My team over here has been waffling over how best to approach. Do you think a mix of approaches could work? Freemium funneling up our base plan vs a separate tool? We’re in the freight forwarding space too fwiw